For generations, we?ve only asked business to deliver profits ? but not anymore.Consumers and employees are demanding that business deliver social value as well as financial value, yet our companies are ill-equipped to successfully attempt this critical pivot.If you want to put profit to work for purpose, this book will help. Find out how you can help your company become a vital force for good by delivering on its ?purpose-for-others? through an authentic brand and hopeful culture... and inspire others to join you.?